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Media terminology & basic calculations 1.16.13
Exercise 4 Cost-Per-Thousand and Cost-Per-Point - ppt download
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SOLVED: Section: Cost Per Point (CPP) A television commercial runs in a TV program that earns a 10.3 rating and a 14.9 share. The ad costs 196,737. Calculate Cost Per Point. (Rounding: penny.)
Media terminology & basic calculations 1.16.13
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SOLVED: Question 10 (1 point) You want to use TV advertising to reach the population of Oakland, but you can only afford t0 use one of the three TV stations in that
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